When we hear the words \u201ccommunications\u201d or \u201cmarketing,\u201d we tend to think about for-profit businesses with massive marketing departments. While those business-sounding terms may make you cringe internally, there\u2019s no need to let the business world co-opt basic methodologies we can use to share the Gospel. We can stay far away from any slimy and manipulative marketing practices and still be quite effective at getting the word out about Jesus and our local church.<\/p>\n\n\n\n
The challenge is that church marketing can become overwhelming. There\u2019s simply too much information to communicate and too many questions coming in to leave communications up to the pastor and a business administrator. <\/p>\n\n\n\n
Instead, churches can benefit from a team of individuals who are passionate about the mission of the church and gifted at communicating that vision.<\/p>\n\n\n\n
That leads us to the Communications Team. <\/p>\n\n\n\n
A church marketing and communications team is responsible for making sure people receive information about upcoming services, events, and ministry programs. This communication happens through a variety of methods:<\/p>\n\n\n\n